What is a Value Proposition and Why Do I Need One?

What is a Value Proposition?

Is a promise of value to be delivered and acknowledged. It’s also a belief from the customer how value (benefit) will be delivered and experienced. In a nutshell, value proposition is a clear statement (or headline in website landing pages) that

  • explains how your product solves customers’ problems or improves their situation (relevancy),
  • delivers specific benefits (quantified value),
  • tells the ideal customer why they should buy from you and not from the competition (unique differentiation)

How does value proposition fit into my product

Why do I need a good Value Proposition?

A good value proposition or statement makes all your marketing easier, faster, and cheaper.

A strong value statement or proposition will allow you to:

  1. You’ll know what you need to deliver to be the best option for customers.
  2. It will help you go after your perfect customer, the one target customer that will make purchase. It will help you save marketing money by focusing in on the “biggest bang for your buck” and prevent you from spending time and money on customer who aren’t going to buy
  3. It gives you the right basic wording for marketing messaging.
  4. It reveals the connections between your product and your customers wants, needs and fears.
  5.  It will help you  find the words that resonate with your target audience and encourage them to make a purchase. 

What Makes a good Value Proposition?

  1. explains how your product solves customers’ problems or improves their situation (relevancy),
  2. delivers specific benefits (quantified value),
  3. tells the ideal customer why they should buy from you and not from the competition (unique differentiation)
  4. Is specific
  5. Mirrors language your customer would use to describe your products benefit.

Where will I use the value proposition or Unique Value Statement?

  1. Social Media
  2. Website Design
  3. Home Page copy (written words).
  4. Landing Pages
  5. Online Ads
  6. Blog Ideas
  7. Headlines for marketing material.
  8. Key Messages

 

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