Who is the perfect customer (target market)? + 188 Questions to ask

While we all start out wanting to market to everyone, we can’t due to limited homepage space, time, money, staff and overall resources. So it’s important save ourselves as a small business owners a step by getting right to either dreaming up the perfect customer and testing our thoughts (assumptions) if we haven’t started the

Why Most Fail But You Won’t: Crush it with Online Ads Small Business Week 2018

Are you running Facebook advertising, but nothing seems to work? Does it ever feel like you're just throwing ads out there and hoping that something sticks?  Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first.  That's because most businesses focus on the wrong things. In this class, we'll break

How to comply and adapt to Europe’s GDPR and recent Google Analytics/FB Pixel Regulations

How to comply and adapt to Europe’s GDPR and recent Google Analytics/FB Pixel Regulations (Yes, this affects American companies too!) What’s going on? With all the recent stir with Cambridge Analytica and other events, users are demanding changes in privacy regulation. Put simply; people want to know when their personal information is taken, why it’s

5 Best Ways to Increase Website Traffic

5 Best Ways To Increase Website Traffic in 5 minutes So, after weeks or months of hard work, your website is finally online – and it’s a thing of beauty. Everything seems great – the design is gorgeous and user-friendly, every button and link work perfectly, and the whole website experience just feels right. You

Five Ways to Keep Your Giving Campaign on a Positive Path

Five Ways to Keep Your Giving Campaign on a Positive Path As a business owner, you are always looking for ways to boost your followers and customers. You feel good about your business and you want others to feel that way about you too. So, one of the ways you are thinking about increasing this

Leading Your Consumer to Laughter

Leading Your Consumer to Laughter The way companies interact with consumers has drastically changed over the course of the last few years. While traditional advertising and marketing was confined to print, radio, and TV, today’s marketers have far more tools at their disposal. Online advertising is enormously important, perhaps even more important than all other