Facebook Lookalike Audiences Tips and How tos

What is a Lookalike Audience?

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Facebook will look for patterns and characteristics your current users, leads, or customers, have in common – such as age, gender, or interests – and create a much bigger list of very similar users who most likely have never interacted with your business before! Think of this as a cold audience on a triple latte.