Facebook AdsResources & Tools

What is a Facebook Pixel?

The Facebook Pixel is an analytics tool that gives you better insight into the behavior of users who have reached your website through paid or organic advertising on Facebook. Basically its a little piece of code you add to your website.

Why Do I need a Facebook Pixel?

Just like Google Analytics, it helps you find methods to perfect your Facebook marketing using data taken from your target customers. Helping you with your goal is to show your stuff to the people that are interested in buying.


How to Create a Pixel

How to Install a Pixel in WordPress

How to Install a Pixel in Shopify

How to Install a Pixel in Squarespace

Pixel Helper for Chrome- Test Your Pixel

Learn about customer stages through Beauty and the Beast. Follow Belle as the movie unfolds.

Start by watching the trailer on Youtube below, then go through the slides. Pay close attention to what happens when we try to move customers too fast or skip steps (hint: Gaston & the Beast)

Customer Stages learn from Beauty and The Beast

Offer Steps

1.Figuring out your sequence


3.Build commitment & micro-commitment

4.Little Victory


Check the sentiment of the ad

Choose Images that tell a story

Choose Images with smiling and happy people

Make sure to have 20% or less text

Check using the Facebook Overlay Tool

Cell Phone or Tablet

Filmora is an all-in-one home video editing production software that has powerful functionality and a fully stacked

PowToon – Create animated videos and presentations with PowToon to add a commercial quality experience to your original content.

Upworks– Find freelancers and freelance jobs

Fiverr is the world’s largest marketplace for digital services. Get logo design, marketing services, whiteboards and more, starting from only $5.